Why use a product video for onboarding & training?
Your first impression is kind of a big deal. An effective onboarding process will not only help users quickly understand how to use your product, it will clearly communicate the value of your product at the same time. Otherwise, you risk losing 60% of your users to frustration, confusion, and, ultimately, a competitor.
95% of marketers say video helps increase their users’ understanding of their product. Not only that, it conveys value, brand, culture, and product in context. Imagine what your onboarding and training documentation could do if you replaced it with agency-grade video. Now, stop imagining and do it!